Putting the ‘Fresh’ in Franchise
When the hottest new fast-casual restaurant in town needed a website that could scale as fast their ambitions, Escape Hatch served up fresh ideas to help catapult their success.
CLIENT:
CHOP5 Salad Kitchen
PROJECT:
Multi-Site
Brand Refresh
SKILLS:
UX Design
Copywriting
Web Development
Art Direction
SEO
Analytics
Designing for Growth
By challenging ourselves to think about how our designs would work with 1 store and then with 100 stores, we built a robust design system- all of the elements, modules, and pages needed to allow the website to scale as rapidly as CHOP5’s physical footprint.
Interactive Menu
We weren’t happy with the way most restaurants shove their menus into PDFs that provide lackluster reading on mobile. So we designed a highly functional, mobile-optimized menu system to give customers a menu that’s easy to digest.
Site Back-end
We sought to empower CHOP5’s marketing team to be as autonomous as possible by giving them a powerful, yet user-friendly CMS to edit page content, manage locations, tweak menus, and flexibly post monthly/seasonal menu specials.
Asset Creation
Knowing that the food sells the experience, we provided overall creative and art direction during the entirety of the website project, including a multi-day on-site photoshoot.
