Putting the ‘Fresh’ in Franchise

When the hottest new fast-casual restaurant in town needed a website that could scale as fast their ambitions, Escape Hatch served up fresh ideas to help catapult their success.

Client:

CHOP5

Project:

Analytics Art Direction Copywriting SEO UI/UX Design Web Development

Skills:

Brand Refresh Marketing Website Multisite CMS

Designing for Growth

By challenging ourselves to think about how our designs would work with 1 store and then with 100 stores, we built a robust design system- all of the elements, modules, and pages needed to allow the website to scale as rapidly as CHOP5’s physical footprint.

Interactive Menu

We weren’t happy with the way most restaurants shove their menus into PDFs that provide lackluster reading on mobile. So we designed a highly functional, mobile-optimized menu system to give customers a menu that’s easy to digest.

Site Back-end

We sought to empower CHOP5’s marketing team to be as autonomous as possible by giving them a powerful, yet user-friendly CMS to edit page content, manage locations, tweak menus, and flexibly post monthly/seasonal menu specials.

Asset Creation

Knowing that the food sells the experience, we provided overall creative and art direction during the entirety of the website project, including a multi-day on-site photoshoot.