Igniting a direct-to-consumer brand
Escape Hatch helped Noxgear bring their innovative products to life and ignite their holiday sales efforts, in a complete re-imagining of their home on the web.
CLIENT:
Noxgear
PROJECT:
eCommerce Website
SKILLS:
UI/UX Design
Brand Positioning
Product Strategy
Copywriting
Art Direction
SEO
Product Pages
To give users a sense of Noxgear’s products, we designed immersive visual product pages that combine stylized professional photography with copy crafted specifically to answer customer’s pre-purchase questions mined from social media, Amazon, and customer service logs.
ecommerce
We employed a number of technologies and techniques in order to create an optimal eCommerce flow for users including a custom designed dropdown mini-cart, a clean re-structured cart, and a single page checkout process.
positioning
Using surveying, data mining, and other up-front research, we created copy and messaging that re-positioned Noxgear’s products to create a deeper emotional connection between customers and the ways they move with their products.
Photo Art Direction
Teaming up with one of the best sports photographers in the U.S., Eric Wagner, we art directed a series of photo shoots to capture Noxgear’s products in use to elevate the quality of assets for the website and give Noxgear amazing visuals for use in other marketing too.
Brand Refresh
To cement the new era of Noxgear’s digital presence and refreshed look and feel, we took the opportunity to provide an overhaul of their color palette, typography, and even tweaked their logo to echo their elevated site styles.
