Igniting a direct-to-consumer brand

Escape Hatch helped Noxgear bring their innovative products to life and ignite their holiday sales efforts, in a complete re-imagining of their home on the web.

Client:

Noxgear

Project:

Art Direction Brand Positioning Copywriting Product Strategy SEO UI/UX Design

Skills:

eCommerce Website

Product Pages

To give users a sense of Noxgear’s products, we designed immersive visual product pages that combine stylized professional photography with copy crafted specifically to answer customer’s pre-purchase questions mined from social media, Amazon, and customer service logs.

ecommerce

We employed a number of technologies and techniques in order to create an optimal eCommerce flow for users including a custom designed dropdown mini-cart, a clean re-structured cart, and a single page checkout process.

positioning

Using surveying, data mining, and other up-front research, we created copy and messaging that re-positioned Noxgear’s products to create a deeper emotional connection between customers and the ways they move with their products.

Photo Art Direction

Teaming up with one of the best sports photographers in the U.S., Eric Wagner, we art directed a series of photo shoots to capture Noxgear’s products in use to elevate the quality of assets for the website and give Noxgear amazing visuals for use in other marketing too.

Brand Refresh

To cement the new era of Noxgear’s digital presence and refreshed look and feel, we took the opportunity to provide an overhaul of their color palette, typography, and even tweaked their logo to echo their elevated site styles.