GIVING NYC SENIORS AN ALLY IN THEIR Care
When one of New York’s most compassionate home health care agencies needed to amplify its story and pump up its service offerings, Escape Hatch stepped in to provide the platform and the megaphone.
Client:
Alliance Homecare
Project:
Skills:
Service Positioning
Alliance Homecare’s private home nurses are both a rarity and highly sought after in the senior home care space. We helped Alliance develop a strong narrative around these services while answering key questions potential customers and their families have when weighing their care options.
Authoring Experience
As the COVID pandemic showed everyone, speed and adaptability are crucial to keeping your business relevant and flexible when things are in flux. Utilizing WordPress’ cutting-edge Gutenberg page editor, we developed a design system of beautifully on-brand page components to give Alliance the agility to build new pages and extend their site in the blink of an eye.
Brand Design
Taking a simple brand guidelines document, we extended and evolved components like color palette, fonts, icons, flourishes, and photography styles to fit the needs of a large content website.
Results
With great feedback from clients and new families signing on for care, Alliance’s website has clearly made a big impression.
364%
Increase in overall quarterly site traffic
143%
Increase in traffic to the primary service page
42%
Increase in traffic to the secondary service page
41%
Increase in search engine organic traffic
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