Bringing Hope to More 9/11 Victims
When the nation’s leading 9/11 victim compensation law firm needed a trusted partner to help them modernize their ecosystem of websites and reach more people in need, Escape Hatch answered the call.
CLIENT:
Barasch & McGarry
PROJECT:
Marketing Website
Multisite CMS
SKILLS:
UI/UX Design
Copywriting
Salesforce Integration
Customer Experience
SEO
Analytics
Breaking Free
Barasch & McGarry’s previous systems didn’t allow for the speed and marketing agility they needed to perform their best. Our task was to modernize systems, both internal and external, in order to provide a seamless user experience for all parties: leads, in-take specialists, and marketing teams.
Multi-site Setup
Understanding the needs of the client’s small but mighty internal marketing team, we combined multiple websites under one administrative roof to ease maintenance, content creation, and deployment of new features across Barasch & McGarry’s different sites.
Enter Gutenburg
Building on the brand-new (at the time) Wordpress Gutenburg system, we developed a completely custom design system consisting of highly-flexible, interactive modules that Barasch & McGarry could use to design virtually an unlimited number of unique pages.
Campaign Tracking
Knowing the importance of actionable data, we developed a series of highly detailed user behavior and conversion tracking systems. To help client teams ingest and act on this data, we created a series of visual dashboards that tell the who, what, when, where, and how of each new lead.
